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The Instagram can monetize their users in the future. A kind of incentive for creating more content for the platform that currently 400,000,000 active users.
In an interview with Bloomberg TV, Carolyn Everson, Vice President for global marketing solutions for Facebook, which holds the Instagram, said the company is considering share revenue generated from content from news, sports and celebrities with their users.
“Content is extremely important to Facebook and Instagram. We want to be the largest distribution platform and we’re trying to find different ways to assist producers to monetize that content. We are exploring revenue-sharing models, “said Carolyn with Bloomberg.
The report also underscores the importance of Instagram for growth of Facebook itself. Ads on social networking images must generate revenue of $ 1.5 billion in 2016, which would represent 15% of the total sales of Facebook ads, according to eMarketer. The platform includes more than 200,000 advertisers, and most of them are small businesses.
Small and medium-sized companies also make up an important part of the user base of Instagram. Example of the company has increased its efforts to meet such users was the recent release of analytics tools for profiles recognized as companies. The new features look like Facebook Pages and help measure the engagement of his followers, in addition to help promote your posts.
The Instagram and Facebook allow brands to reach consumers where they are: on cell phone. A Nielsen survey conducted in December 2015, shows that one in every five minutes spent in the mobile environment goes on Instagram and on Facebook-more than the next 10 platforms together.
What does this mean for advertisers? To conduct campaigns on both platforms the opportunity to reach more consumers increases. When Instagram and Facebook are used on the same set of ads, optimize delivery platform considering people only sailing in two platforms-what can be more efficient to reach your consumer. Additionally, run ads on platforms together generate performance equal to or greater than to send people to your site, increase conversions on your site, get video previews or install your application, compared to campaigns on Instagram or on Facebook that run separately.
Companies around the world are already seeing results to run campaigns on Instagram and Facebook together. For example, the MVMT Whatches saw a 20% lower cost-per-conversion to run ads on Instagram and on Facebook. The advertiser has used a simple configuration in the Facebook ads Manager to advertise on both platforms, ensuring that the Instagram was selected in Prior section of the notice. “We use the Instagram as another positioning on Facebook, and not as a separate channel, since this function allows us to increase the coverage of our campaign quickly by reaching more of our targeted audience,” said Steven Dinelli, Media Manager of the Watches MVMT.
Companies have also been successful in installing your mobile applications. In Brazil, the men’s lifestyle brand Kanu, ran a campaign of installing applications on Facebook for men, over 18 years. When adding the Instagram to Facebook ads, they have achieved a similar installation cost, generating a return on investment in media 2.8 times greater. “We were so pleased with the results of our ads on Instagram and Facebook we’re changing all the campaigns to that from today to run on both platforms,” said William Becker, Director of Kanu’s performance.